What is "this is your time"?

Does anyone know anything about this cryptic advertisment (I saw it on chacha) that starts out with a quote from a chinese philosopher about letting go? After clicking on the ad a short film starts with a guy jogging and thinking back about his childhood. It runs about five minutes, and I didn't watch it straight through, but from what I can tell it doesn't have an obvoius message. I can't find anything about it online. Any ideas?